About Us | BSA WIBERG

Our Company

BSA WIBERG’s story is one of growth, collaboration, and innovation. From our origins in Toronto and Montréal to becoming part of NovaTaste, a global leader in taste solutions, we have consistently pushed the boundaries of what’s possible in the food industry.

The Rise of Local Experts in Ingredients and Flavours

Our journey began in 1987 when Richard Welzel founded WIBERG Corporation in Toronto focusing on flavourful spice blends and specialized ingredients for European-style charcuterie.

Just two years later, in 1989, Marcel Baril established Les Ingrédients Alimentaires BSA in Montréal initially serving the meat industry with high-quality ingredients. The company quickly expanded its offerings to include custom savory blends and technical support for the broader food industry.

In 2019, BSA and WIBERG joined forces, merging their extensive expertise to create a unified company. This partnership allowed us to expand our product range and leverage the strengths of both organizations across Canada. Today, we craft innovative seasoning blends designed to appeal to Canada’s diverse culinary tastes. Our specialization in meat flavours and ingredients remains a cornerstone of our business, reflecting our deep understanding of the evolving food landscape and the shifting preferences of our customers.

From Local Beginnings to National Recognition

Today, BSA WIBERG is a recognized leader in the custom spice blend and ingredient industry. Known for our unwavering commitment to quality and innovation, we serve a wide range of sectors, including Meat, Plant-based Products, Fish and Seafood, Prepared Foods, Snacks, Bakery, and Dairy Products.

We invite you to explore our diverse portfolio of products and celebrate the art of flavour with us.

Together, we can craft unforgettable culinary experiences that delight the senses and bring people together around the table.

Find at BSA WIBERG...

Everything you need to prepare food!

We create the recipes, measure and mix all the ingredients, then pack them according to your use in your recipe.

Custom taste blends like seasonings and rubs
Functional ingredient blends
Custom blends of all kinds
Casings, packaging and meat cultures.

At BSA WIBERG, you will also find extensive expertise in the creation and manufacture of dry and liquid sauces and marinades.

We work with large, medium and small food businesses, butchers, artisans, as well as food service.

Surpassing consumers' taste expectations

At BSA WIBERG, our passion for gourmet experiences drives everything we do.

With our expertise in food science, we create perfectly tailored blends of ingredients, spices, and flavours that harmonize beautifully.

Our approach to food product design is centred on meeting the specific needs of your target audience, including:

Lower sodium and sugar content
Convenience
Cultural preferences
Sustainability concerns
Indulgence
Allergen-free options

We also provide innovative solutions to enhance your food product’s texture, colour, shelf life, and yield optimization.

Our journey celebrates the diverse flavours and textures that make your food product extraordinary. From the initial concept to the final creation, our skilled professionals collaborate closely with you to bring your vision to life.

Visit our website to explore our solutions and products, or contact us to discuss your next food product design project.

Our Products

2 AdobeStock_958204570 — Photo_The hand of a person pouring a seasoning from a clear container on mushrooms in a black pan.

Leading the Way in Innovation and Quality

Our position as pioneers in the food industry in Canada is something we are proud of.

We have been able to introduce groundbreaking innovations that have transformed the meat market through our journey, and it is an example of our ability.

We continue to create blends that incorporate advanced ingredients and utilize the latest technologies.

BSA WIBERG is now advancing in all sectors of the food industry.

Our dedication to quality and innovation drives us to constantly push the limits and redefine industry standards, leading to customer satisfaction and trust.